Press Release - 1-Nov-09

Al Arafa for Investment & Consultancies further expands into

Europe through Forall Group's Cerruti 1881 license.

Forall Group, an Italian Company in which Al Arafa for Investment & Consultancies is the largest shareholder, has announced that they have signed an agreement with Cerruti to expand the geographic coverage of its Cerruti 1881 license to include exclusive presence in the following territories.

     -United Kingdom
     -France
     -Spain
     -Germany
     -Eastern Europe
     -Scandinavia
     -Ex USSR region

Cerruti 1881 is an international life-style brand with an outstanding brand recognition. Forall's quality leadership and outstanding market reputation has successfully won the Company a five plus five year license for Cerruti 1881 in July 2009.The license covers 22 territories in fast growing markets such as the Middle East, North Africa, Latin America and Asia.

Only three months after signing the initial agreement, Cerruti signs with Forall Group the addition of the above territories conveying Cerruti's trust within the management of Forall Group to handle the brand's presence in key European markets including Cerruti's country of origin France.

Europe represents a vast opportunity for Forall to deliver value on this license agreement not only because of the sheer size of the European menswear market, estimated at 90 billion, but also because of the strong brand recognition that this international life-style brand, Cerruti 1881, holds within these markets.

Forall Group expects Cerruti 1881 to generate sales of 12 million in 2010 and to increase to 20 million in 2011 (equivalent of USD 18 million in 2010 and 30 million in 2011) with a projected profitability of 20% for Al Arafa. Forall Group is responsible for design, in cooperation with Cerruti Paris, production and distribution of Cerruti 1881 in the licensed territories. This agreement will allow Al Arafa Holding to leverage on its local production facilities in Egypt, creating a profitable proposition for its vertically integrated model whereby suits produced under Cerruti 1881 for Forall will be manufactured in Al Arafa's production facilities in Egypt. The synergies of this agreement have already begun to take place with the first production of Cerruti 1881 within Al Arafa's production facilities in September 2009.